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It's all about building quality relationships with individuals, just like in the real world it takes time, care, giving & receiving and respect.
You know, I think that with 'digital social media' relationships can and maybe should be built like you would offline relationships. Run events for bloggers, call them, have coffee, send them a invite to your show.
Because you and I have had a few conversations over several months, I know you and feel a connection with you more than some of the other bloggers I connect with.
You network in Sydney, and they do it all over, with other social media passionates.
Cheers mate
http://blog.brown-paper.net/the-power-of-twitte...
Marc Van Norden
I put some of those thoughts into my own blog post here: http://docholdsfourth.blogspot.com/2009/01/soci...
I think David's doing a wonderful, selfless, generous act. He's reaffirmed what I've thought for some time: that 2009 is going to be an amazing year.
What an outstanding recap of the phenomenal event David's and the Twitter communities put in motion. It was at the same time an honor and humbling to be a (tiny) part of it.
I was especially excited about your comment “2009 will be the year creative capitalism comes into its own. Cause-wired social businesses will steal the headlines for all the right reasons” and couldn’t agree more. IMHO today’s economic woes and world events seem to be forcing folks to take a good long look at what’s important and pushing us toward a mentality of “It takes a village”.
All the best to you, Scott!
Brandie
(@Brandiei on Twitter)
In the music industry we used to say that wriitng about an album is a bit like dancing about architecture...you might be able to evoke it, but it really has to be experienced in order for it to be understood.
Twitter is very much like that...you might think that 140 characters could be written about and that the experience could be translated. But it's so much more than micro blogging or Facebook updates to the world.
I love that this episode can create the story telling starter we need to bring the Twitter meme to life. It has a beginning a middle and an end. A damsel. A hero (the community!). A villian (poverty!). A challenge and journey. Lovely.
Thanks for the great post. You're absolutely right. It is about investing the care, time and attention into building relationships. The most important element in any social media is trust and that doesn't happen over night. It's great to see how online communities can make a difference and how using a channel like Twitter can have an impact on so many individuals.
Thanks again!
Eliza Dashwood
Cityferret on Tiwtter
What proof can you show me, besides the one photo, that Daniela exists?
And how was BusinessWeek on the story, less than an hour after it started?
I hate to rain on the parade, but this story has holes in it that you could drive a truck through =)
BusinessWeek would have been involved because David also writes for them. He knows some of their senior writers.
I have met David a couple of times. We have shared emails about our lives, careers and the sometimes mundane nature of social media. We have become friends despite huge geographical distances and the tyranny of timezones. If he says a friend of his needs help -- that's good enough for me. And that's the way it should be.
Marc - I agree with your point about brands often lacking the character and credibility to pul this kind of stuff off. I would add that they are also often missing a personality. Love the image of David's tweets by the way - very helpful. Thanks for letting me know about your thoughtful post.
Brendan - thanks for the kind words :)
Steve (or should I call you Doc?) - your point about the digital neighbourhood supplementing a waning sense of urban local neighbourhood is really insightful, so thanks for that. I enjoyed your blog post.
Brandie - you have a new Twitter follower :) I also loved your post Marketers Evolve! (or you may perish) - I used to be the online editor of Marketingmag.com.au so I've had quite a lot to do with marketers in the past - their role is evolving so quickly and the ground is shifting beneath their feet. It'll be fascinating to see who survives this evolutionary schism.
Monica - thanks for stopping by and leaving a comment. If you don't mind me asking, where does your surname come from? I'm half German and my family's from Hamburg so I'm curious :)
Katie, as always you express yourself beautifully. Love the storytelling angle too - I hadn't considered that. You should check out the Hannah Arendt quotation on Eliza's blog - pithy words on the art of storytelling.
Eliza - thanks for taking the time to visit and comment. I absolutely LOVE the Hannah Arendt quotation on your blog.
I think we get swept up in the technology and forget again that all our relationships (whether online or off) are about trust. Without it no relationship (or community) can thrive.
1. Love Bank: This is exactly the theory behind my POV on "micro-interactions:" It's sound and it works.
2. AMAZING analysis on this. Scott, I feel like you must have been in my head. Now please get out. ;-)
3. Gavin, you rock.
4. Thank you for writing this post and sharing hope.
My friend Stephen just gave me Causewired: Plugging In, Getting Involved, Changing the World by Tom Watson to read, which I think is going to be seen as the definitive text in this emerging and exciting cause-related social marketing space.
I'm also desperate to read Tara Hunt's The Whuffie Factor when it hits the shelves. So much great work happening in this space - I feel another blog post coming on ;-)