http://cometogether.disqus.com/Thoughts on community, conversation and creativityenThu, 27 Aug 2009 23:52:44 -0000http://scottdrummond.org/2009/08/26/event-review-the-insight-exchange-creating-value-with-content/#comment-15513999<p>Good summary. <br>Gerd's macro view of the Content space captured the key trends being experienced in Australia and globally. I did feel that some of the predictions were already happening today rather than in 5 years' time (eg. augmented reality, mobile web). What is clearly evolving though is the consumer toolbox needs to be more sophisticated as consumers become more savvy and independent with what, when and how they wish to consumer relevant content.</p><p>Would love to see a better balance of Industry speakers who service business clients as well as the practical case studies such as those from BBC and Cerebros.</p><p>Overall enjoyed the session!</p>Denise TungThu, 27 Aug 2009 23:52:44 -0000