Come Together - Latest Comments

Re: On being a man and losing a loved one

Masha — Wed, 14 Sep 2011 08:41:36 -0000

Most beautiful poem I have ever read

Re: Plugins to help you reach out to your community: Part I

shanza — Tue, 09 Aug 2011 15:39:50 -0000

Terrific work ! Your web blog has provided me the majority of the answers I wished .
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Re: Creating a photographic meme – #instameme Part II

Online CNA Classes — Thu, 16 Jun 2011 07:07:34 -0000

Get creating a photographic meme instameme

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Re: Who do you have a blog crush on?

red ebony — Thu, 09 Jun 2011 07:34:22 -0000

Hi Scott, i am completely crushing on your blog idea it's ab fab and i love your blog. My blog crush is in fact your blog, my blog, maybe they get together and have blog babies who knows, but veeeery cool concept. Please add me to your blog roll and i'll add you. http://redebonyhotspot.blog...
I am a writer, photographer and freelance journalist.

Re: Burning platforms, social business and the value of community focus

Sonja — Thu, 28 Apr 2011 04:25:22 -0000

Great post, thanks for sharing your thoughts. You mentioned "Good to great" and I wonder if the hedgehog concept Jim Collins talks about reflects the idea of an ecosystem. Is the "thing that we can be best in the world at" a system rather than a single thing or is that too diverting of our attention? How can we balance commercial focus with Elop's statement "This means we’re going to have to decide how we either build, catalyse or join an ecosystem". Is Jim Collins suggesting that we don't build the entire ecosystem but rather catalyse or join one?

Re: Burning platforms, social business and the value of community focus

Scott Drummond — Tue, 19 Apr 2011 10:41:17 -0000

Cheers for commenting Marc.

I agree that it is a relatively simple shift in thinking but it's certainly non-trivial to reorganise a company around those principles.

If you read Good To Great by Jim Collins (http://www.amazon.com/Good-... what's clear is that successful organisations morph, change shape and mirror their customers' needs. They have powerfully defined cultural identities that allow them to change.

That seems to me to be the real challenge - creating an re-engineering existing businesses to embrace rapid transformation.

What do you think?

Re: Creating a photographic meme – #instameme Part II

Scott Drummond — Tue, 19 Apr 2011 10:35:45 -0000

Hah! Brave words from an anonymous troll.

Re: Burning platforms, social business and the value of community focus

Marc Binkley — Mon, 11 Apr 2011 00:05:00 -0000

Awesome post Scott.

I'm fascinated by the decisions that consumers are forcing businesses to make. Business used to dictate how they communicated with clients. Now clients are dictating how they want to be spoken to, and not everyone is the same.

I can't help but notice the increasing number of social sales tools. Salesforce + Radian6, Coffeebean Tech, SugarCRM are but a few. For companies that adopt early, I honestly think that these tools will provide a competitive advantage. I believe that the companies who've adopted these kind of social sales tools understand that conversations are the leading indicators of the same relationships that we've been measuring since business began with a lagging indicator called sales.

I think this is a simple shift in thinking but a what lies beneath is a titanic-like iceberg of business cultural change.

Re: Creating a photographic meme – #instameme Part II

anon — Thu, 07 Apr 2011 22:29:41 -0000

those are not memes you hipster bitch

Re: Community manager for a day

Danielle Warby — Mon, 14 Feb 2011 21:31:17 -0000

Sure! Though it depends on which day you are talking ;-)

Re: Why community is more valuable than content

Scott Drummond — Sun, 13 Feb 2011 07:43:32 -0000

That sounds amazing Jaap - can you share the link with us here? I know I would love to see what you're describing. Did you have any targets for community size or the level of activity you were hoping for before you started?

Re: Why community is more valuable than content

Jaap den Ouden — Sat, 12 Feb 2011 03:27:53 -0000

In The Netherlands for my hyperlocal project I introduced a simple game. It's just a screenshot of a place in google maps/streetview (in the town I write about) an people can guess what it is. On top of that i give away virtual prices like stuff that's free on E-bay for example. I did this to get people more interactive with each other. They commented al lot in these games (400% more than regular content) so i just kept on going doing it. It;s still the most popular content but people comment also more on the regular stuff. That's what i wanted, get a community to share and get interactive with each other. Organize stuff and listen to each others ideas.

Re: Burning platforms, social business and the value of community focus

danieloyston — Wed, 09 Feb 2011 21:35:39 -0000

One of my favourite sayings is that “chance favours the connected mind”. The view of the genius’ coming from scenes definitely supports this saying and I think this saying is what makes communities so important (from my own perspective).

I think you will find this TED talk very interesting ... Steven Johnson: Where good ideas come from http://www.youtube.com/watc...

Re: Why community is more valuable than content

Mark Mapstone — Mon, 07 Feb 2011 08:10:41 -0000

Ok, this has got my attention.

I'm very interested in communities, but have largely ignored them, because they are a means to an end (personally & professionally)... and they also suck up a lot of time managing and listening to the crowd. You only have to read ReWork to learn about the pitfalls of communities who are very vocal in your operations - it can completely throw you off your goals & objectives.

I have a blog with traffic... lots of it (relative to my needs) ... yet I have no community. This is bad, because I want to be loved, but great because I don't have anyone to worry about when I make business decisions for my blog. No-one moans when I haven't updated, no-one cares if I add adverts, no-one disagrees with my point of view. In a nutshell, no-one cares that I exist. This is great, I have traffic visiting passionately for the content, but they don't care one jot about the space, the other users that visit, comment and share.

Communities are great, I'm with you 100%, I promote building them daily, I do things which encourage community activity all the time. But what is the objective? The reason why that community is important to your operations - does it need one? I'm thinking yes. No matter what your motivations are, be that to covert to sales, start debates or get stuff done.

But I'm still not convinced. Here's why...

We have access to the Long Tail these days. Do you know what that means? I'm not being patronising here, because I kind of think I do, but really I'm guessing. Can we truly comprehend the meaning of unlimited traffic or community? According to the long tail we have access to (within reason) infinity.

Artist David Hockey, stated that it took some getting used to, to realise that his canvas was now infinite when working on the iPad and that digital watercolours could have more than 3 layers of paint before the colours muddied beyond recognition.

If we accept that (and the vastness of the Internet generally)... why are we even bothering with regular visitors at all? Is having a community actually just validation for our existence being worthwhile? Can't we operate and be happy with no community if the content is great and the traffic is high?

I believe we're a long way from figuring out how best to benefit from communities, so by default we think its better to build a hub surrounded by friends than it is to build surrounded by echoes, shadows and outlines of friends.

Are communities an echo of Web2.0 desire for 'mass' (anything) ... maybe we just need to let go and think bigger?

great post - Mark :)

Re: Community manager for a day

Karla Courtney — Mon, 07 Feb 2011 07:58:05 -0000

You forgot to include the seven times your wife calls you between 17.00 and 18.15 asking you when you're getting on the bus to come home ;)

Re: Why community is more valuable than content

Scott Drummond — Mon, 07 Feb 2011 06:01:37 -0000

Hi Bernadette, and thanks for stopping by and commenting.

Thanks as well for pointing out the Domino Project, Seth's new project with Amazon. I had missed that and you're right, it is the sort of community-focused model that my post was all about.

Common sense and business as usual in publishing has delivered an industry focussing too much power on middlemen. But the radical distribution and connection capabilities of the internet render the delivery boys less powerful.

It's interesting that when you move from success to significance you have to measure what you do differently. The Domino Project is eschewing the New York Times bestsellers list as a measurement of success. It'll be interesting to see what measurements matter in the move from content (success) to community (significance).

What do you think Bernadette? What new metrics are needed for this brave new world of community-focussed publishing?

Re: Why community is more valuable than content

Scott Drummond — Mon, 07 Feb 2011 03:16:44 -0000

Love the idea Ned. Will send something off and see what kind of response I get from DoubleDay.

Incidentally do you agree with the premise of the post – that it’s worth investing in community around a content source?

Playing Devil’s Advocate for a moment, community can be expensive and the returns often take time to come in and can be hard to quantify.

Do you think community is more valuable than content?

Re: Why community is more valuable than content

Bernadette Jiwa — Mon, 07 Feb 2011 01:26:49 -0000

Hi Scott,

Spot on. The publishing industry has missed this entirely. There is a huge opportunity for authors to take control and leverage both the power for their content and themselves as people who people want to interact with.
Stephen Fry is an example of one way it can be done.

I think Seth Godin is trying to do some of what you suggest with the domino project in conjunction with Amazon.

Creating community and interaction around content fosters a progression from success to significance.

Re: Why community is more valuable than content

Ned Dwyer — Mon, 07 Feb 2011 00:12:42 -0000

Interesting post Scott. I'd love to see you send it through to DoubleDay with a content strategy - who knows, maybe they'll take you up on it.

Ned

Re: Exactly seven hundred and thirty days

Scott Drummond — Sat, 05 Feb 2011 06:20:33 -0000

Thanks buddy :) It's been such a roller coaster - what a couple of years!

Re: Exactly seven hundred and thirty days

Andy — Thu, 03 Feb 2011 04:25:35 -0000

I can recall a lot of amazing/beautiful moments you've been a part of during those last 730 days – the most memorable being the announcement that Karla was pregnant with young Marshal. Continually grateful for your friendship mate and my thoughts are with you as you remember your Mum.

Re: Community manager for a day

Scott Drummond — Wed, 02 Feb 2011 08:08:25 -0000

Hey James - thanks for stopping by and for posting a comment.

Take today for example - with Cyclone Yasi about to hit far North Queensland I am monitoring Twitter pretty closely because I know that it is going to be devastating for the communities there and I want to be prepared to help out in whatever way necessary so I need to make sure I'm across what's happening.

It's midnight here now, so in answer to your question, no, 18:15 isn't always an easy target to hit.

On the other hand we have set some pretty clear expectations with our communities that we work at certain times and not at others so I try to support that business decision by switching off whenever possible at 18:15.

Does that answer your question James?

What about you? Do you have a clear clocking off time? I think I'd love to meet anyone that works a 9-5 these days ;)

Re: Community manager for a day

Scott Drummond — Wed, 02 Feb 2011 08:03:20 -0000

Want to write a guest post here about what your daily routine looks like Danielle? I know that would be a great post considering how diverse the work at the Sports Hydrant is.

Re: Community manager for a day

Scott Drummond — Wed, 02 Feb 2011 08:03:03 -0000

Hahah! True Brett, true. Can't believe I forgot those! There's only so much Community Manager love to go round and it gets sucked up by external customer-facing communities first, with internal communities getting a look in whenever I get a spare moment :)

Re: Community manager for a day

Scott Drummond — Wed, 02 Feb 2011 08:02:40 -0000

I've been meaning to write the post for a long time but I was re-motivated to write it again recently because of the amount of work I'm now tasked with in my job.

One day I realised that there were at least 10 projects on the go at any one time, lots of documentation being drafted, standard daily moderation queues, non-standard moderation events caused by unforeseen circumstances, managing a social editorial calendar - I was getting pretty strung out so I had to hack my day up and reorganise it to be more efficient or I was going to drown.

Having done that I feel much better about how I am staying on top of everything that I am managing at the moment. For a while I felt like I was at the mercy of the work that was coming in, whereas now I feel like I can almost manage it all ;)